Our story
We started with
a "Why not?"
Two best friends. One body-care obsession. Questionable amounts of confidence.
Hi. We're Priyanka and Mehr, best friends first, SundaeJuice founders second, and each other's unpaid reality checks somewhere in between.
The extremely abbreviated version of how this company started:
Priyanka
"We should actually do this."
Mehr
"Why not?"
A watertight business plan.
Somehow, it worked.
↑ business plan approved in under 8 seconds.
OUR MISSION
Your face got a 12-step routine.
Your body got… soap?
That never made much sense to us. Body care seemed to be either serious and painfully boring or fun and not particularly useful. We wanted both.
Products that actually do something, feel ridiculously good to use, look great in your bathroom and somehow make an ordinary Tuesday shower feel a little less ordinary. Because body care shouldn't feel like homework.
- Effective
- Convenient
- Fun
"We're also not interested in convincing you that your perfectly normal human body is a problem waiting to be fixed. No new insecurities required."
What we stand for
Fun, yes.
Full of sh*t, no.
We love playful skincare. We do not love gimmicky skincare. There's a difference.
We're not convinced that calling something "natural," "herbal" or "chemical-free" magically makes it better.
We don't launch something just because it started trending last Tuesday.
Cute packaging does not get to excuse a mediocre formula.
Fun is the experience.Performance is the requirement.
That's kind of the whole SundaeJuice deal.
The team
Meet the two people responsible.
SundaeJuice works because we are very similar in all the wrong ways and very different in the useful ones.
Priyanka
Content. Design. Crazier ideas. One more revision.
She is the perfectionist, the better negotiator and the person most likely to launch ten products tomorrow if left unsupervised.
She asks:
"But what if we made it better?"
Usually on revision 46.
Mehr
Operations. Finance. Making things happen.
She reads the customer comments, stalks the website after launch and is far more likely to survive Shark Tank.
She asks:
"Okay, but how are we actually doing this?"
Every delulu needs a spreadsheet.
The honest part
Building a company with your best friend is…
Honestly? Mostly fun.
The stressful parts feel less stressful when the person next to you already knows your entire personality and can tell whether you need a solution, a reality check or to laugh at the problem for five minutes first.
We've discussed work in bathrooms.
We've both cried over packaging.
We once seriously considered rebranding. Bad idea.
We once considered putting product in a whipped can. Excellent idea.
Our official launch ritual is basically getting on a call and making each other laugh.
How often do we have a…
"What the f*** are we doing?"
moment?
Every day. Hope this helps.
Brand personality
If SundaeJuice were a person…
Arrives in a sequined skort
Orders a mimosa
Sabrina Carpenter and Lana Del Rey fighting for the aux
Books a trip to Sicily
Smells white-floral and musky
Never takes herself too seriously
✓ Green flag
Honest, but never too serious.
⚡ Toxic trait
Judging other body-care brands.
We're working on it. Not very hard.